As the public`s consciousness has drifted towards money-saving, advertising has changed. The size of the text on car advert billboards which offers `finance options` is more prominent than ever and the messages the adverts project seem to say `be comfortable` now, instead of `be fabulous`. Money-saving websites are more popular, discounts and special offers more appealing and `cheap` is no longer a dirty word.

Why Social Media Campaigns work

Social Media Campaigns are great during a recession because they create lasting bonds with your consumers. They offer tools to create a real relationship. Social media sites allow users to communicate openly; to laugh, cry, play and bond. People will use Social Media sites when times are hard as an alternative to more expensive `bricks and mortar` forms of socialising.

Furthermore, they`ll offer you feedback on products, including endorsements and useful criticisms without even being asked. Consumers feel in a trusted environment on these sites. They feel that they can explore and share. Simply provide them with something worth sharing and you have a viral campaign, alternatively provide them with feedback and fun (such as competitions, gifts or even just acknowledgement) and you have a working Social Media Campaign.

How to plan a Social Media Campaign

Social Media Campaigns might look simple, easy and intuitive but they`re not. Here is our quick guide to planning a Successful Social Media Campaign:

1. Determine which social networks/media sites are best for you. You will submit to the different sites in staggered stages so that consumers and Google can see your `empire` grow.

2. For example you might, start with Digg and StumbleUpon. Add your content and create your pages, both sites are good for generating traffic and often show posts on the first page of Google for your search terms within 3 days of being posted.

3. A week later submit your business to 2 more media sites, in this example we`ll choose Reddit and Deli.icio.us. You`ll get a second wave of traffic from Google. Don`t forget to mention the other `places` you can be found so far.

4. For week 3 submit to the rest of the websites on your list, varying your content a little. You will then have links to your main site from many sources and you might find consumers also linking to you. You`ll lead search engines to think that there is a viral aspect to the campaign judging by how it `spreads`.

A key tip

As with any form of online marketing, a social media campaign needs to be value-driven. One of the strongest ways in which you can demonstrate value and use it to drive traffic is to solve a problem. Look for forums and blog postings asking questions in your sector. You will find that many of them are poorly answered - lots of “me too” and “lol :-)” responses but no real answers. Many of them may be “how do you…”, “I need a list of . . “, “which is the best . . .” Most people rarely look very hard. Do your research - get the books out if necessary - and create a decent and comprehensive answer on your site. Then add postings on the relevant social networks together with the blogs and forums on which you originally discovered the questions. You`ll soon find that people will `back` and link to your answer and the engines will index accordingly. If this all sounds terribly intimidating, there are specialist SMO (Social Media Optimisation) firms who can manage some — or all — of this for you.

As long as you do some research, put some effort into creating valuable material and plan ahead sufficiently, Social Media Campaigns can provide you with highly Successful Affiliate Marketing results

You can actually earn two times more from your blog by promoting affiliate programs.

How?

You can do so by linking specific keywords in your blog posts to affiliate programs.

Take the following example:

==>>Your blog is about Health and Fitness and you’ve talked about “healthy diet”.  What you can do is link that very keyword to an affiliate program. Now your readers can follow that link to buy the related product and you’ll be the one earning commission out of it.

Let’s say you have another post and you have the phrase “aerobic excercise”. You can link this keyword to a good aerobic exercise tutorial video and if your readers buy the video from that very link you’ll be the one getting paid again.

Getting paid commissions out of the keywords that lead to affiliate links is not a small deal. Can you imagine how much impact that will make to your overall blog income?

But how?

The reason being- you have those keywords already linked with the affiliate link and it is going to stay right there. This means you…. yes, YOU will be the one AGAIN to earn commissions even if someone reads that post after say, 5 months or 8 months. Now, think about all the hundreds of blog posts lying idle on your blog. Don’t you want to earn from them lifelong??

But its not possible to edit all of them, that might take a really loooong time or even forever.

Fact is: Ninja Affiliate (a powerful wordpress plugin) can do that. All your blog posts that laid idle and all those keyowrds that you wanted to link can be made affiliate links instantly, that can earn you passive commissions.

What about all those thousands of RSS subscribers you have? I can bet most of your loyal readers read your blog using RSS feed. That means they see no ads, and they don’t increase any page views. Unfortunately they just don’t do anything to increase your earning.

BUT linking your keywords to affiliate links will earn you money even from your RSS readers as well.

Think of the possibilities and fore-see how far you can go with your blogs income. The choice is yours, whether to stick with your penny-wise income or learn an effective affiliate marketing tactic here, Max Blog Press Ninja Affiliate <– Click Here

MaxBlogPress Ninja Affiliate

One of the recent services launched by Google is the Google Reader, which is available at reader.google.com. The Google Reader will allow Internet users to search for relevant RSS feeds and manage them too. As a result, Internet users will be able to benefit from the updated information and current news articles or snippets on various topics of their choice.

In the recent past, we have noticed an increase in the popularity and use of blogs as well as RSS and this increase is going to be there in the near future. One of the primary reasons for the popularity of RSS feeds can be contributed to the availability of updated information in a systemized manner and accessible to almost anyone. For the average Internet user, the launch of the Google Reader is being seen as one giant step. It is a powerful tool that is easy to use.

Using the Google Reader

For first timers, using RSS or downloading and configuring the RSS reader can be quite a cumbersome process especially when you can visit your favorite web site and use their advanced search features to look for new articles or topic specific articles/news. There is another breed of people who wouldn’t even try the task of understanding how a new process like RSS feed will work as they have a pre-conceived notion that it might be complicated. This pre-conceived notion gets most of its strength due to the availability of other options.

The Google reader has been hence created to make the pre-conceived notions disappear and to make searching for the latest news on RSS simple and easy. To use the Google Reader, you need to follow 4 easy/baby steps:

• Visit reader.google.com to open Google Reader

• Type your topic of interest in the search box

• You will get a list of results related to your topic of interest. Find the one you want.

• Click “Subscribe”

Did you ever think it could have been so easy? Well! That’s all you have to do to sign up for your favorite feed and the good part is that you can sign up for more than one topic/feed.

What you need to do is click to go back to the Google Reader homepage. On the homepage, you will find a list of feeds displayed on the left-hand side. This is the list that you have subscribed. If you choose any specific feed from the left hand side then you will see all the new posts added on to that particular feed on the right hand side. You don’t even have to search for new or updated feeds!

Hailed as one of the best products from Google, the Google Reader has a high usability and hence will make your life a little more comfortable in a world where knowledge rules supreme; where knowledge is the difference between success and failure.

Is the Google Reader for you?

Since the Google Reader is easy to use and is considered a powerful tool; it will be helpful for anyone and everyone who wants to keep themselves updated on any kind of news from forest fires in the tropical rainforest to Premier league soccer scores. Although the service is meant for every one but the people who will really benefit from it will be the researchers, business professionals, reporters, consultants, analysts etc.

The Features

The Google Reader comes with some value added advanced features, which include:

GMail This: Through this, you will be able to advertise your website or services to others on Gmail. All you need is a Gmail account.

Blog This: This feature will be helpful for those who already have an account on blogger. If you click on “Blog This” then it will open your blog account and you can insert the link on your blog as a reference.

It’s impact on SEO

The Google Reader will ensure that RSS and blogs become an integral component of any Internet Marketing strategy. Since the reader is being targeted at getting more users hence the feeds will soon become more SEO friendly and keyword/key phrase driven.

Standing in the present, it seems that the Google Reader is all set to take on the future!

About the Author: Seomul is asearch engine optimization specialistfor a leading SEO company offering SEO Services.

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=192689&ca=Internet

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