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2X12

Denotes the structure of SFI's innovative T-Net compensation plan. The 2x12 format means that only two affiliates can be on "level one." Level two allows for four affiliates. Level three allows for eight affiliates. Level four allows for 16 affiliates. This contnues downward for 12 total levels.

AUTO-RESPONDER
An email program that runs on a computer server connected full-time to the Internet. It gives you an email address that automatically replies to any incoming message by returning the text of a particular file of your choosing. This information is delivered anywhere in the world, to any Internet user with email, within seconds, 24 hours a day/7 days a week.
BANDWIDTH
The rate at which you can send or receive information through your connection to the Internet.
BLIND AD
An ad, either sent via email or posted on a classified ad site that is enticing enough to get the recipient to request more information, but gives NO company name, trademark, or URL that points to the company you're advertising. Blind ads are just that: BLIND.

Blog

Short for Web Log, an online journal typically updated daily and organized chronologically. Updating a blog is called "blogging," while the person keeping the blog is called the "blogger." Blogs are run by special software that requires little or no technical background on the part of the blogger.

BPS
Bits per Second. Refers to the data-transfer speed allowed by the network or your connection to the network.
BROWSER
A software program that allows you to view the World Wide Web, (provided you have an Internet connection), and view the contents of Web sites. Netscape Navigator and Microsoft Internet Explorer are the two most widely used browsers. A comprehensive site for information on browsers is located at http://www.browserwatch.com
CACHE
See: Temporary Internet Files
CLASSIFIED AD
Online Classified ads are similar to newspaper classifieds in most ways. The biggest difference is that many Online Classifieds are free to post an ad. Paid ads are inexpensive and tend to draw more valid prospects. Classified ads may contain your company URL, your own URL, and a mention of the company name, as they are a form of passive advertising. This means that someone actually must come to your ad and request more information from you.
COOKIES
A "cookie" is a small piece of information which a web server can store temporarily with a web browser and store in your hard disk. This is useful for having the browser remember some specific information which the web server can later retrieve.
CYBERSPACE
The total range of information available through computer networks. A term coined by author William Gibson.

Domain Name

A name that identifies one or more URLs or Websites. Domain names are used in URLs to identify particular Web pages. For example, in the URL http://www.ezinfocenter.com/578910/free, the domain name is ezinfocenter.com. Every domain name has a suffix that indicates which top level domain (TLD) it belongs to. There are only a limited number of such domains, including gov, edu, com, org, net...etc.. Because the Internet is based on IP (Internet Protocol) addresses, not domain names, every Web server requires a Domain Name System (DNS) server to translate domain names into IP addresses.

Double Opt-In

A term describing an affiliate registration process. Simply put, double opt-in means that after someone signs up for an Affiliate Program, that program will send him or her a verification e-mail. This message contains a special link that the new signup must click to verify his or her desire to become an affiliate. Until this person verifies the registration, the new signup will not go into the affiliate database or be considered an Affiliate.

DSL

Digital Subscriber Line. A technology that provides subscribers with dedicated, or "always-on," Internet access at speeds up to 50 times faster than typical dial-up access. DSL allows for the normal use of phone lines without affecting the ability to connect to the Internet.

Downline

Refers to affiliates who are below you in the T-Net network.

Duplication

Refers to affiliates in your organization "duplicating" your actions, such as sponsoring new affiliates, mentoring prospective leaders, etc. If you can achieve a high degree of "duplication" in your organization, you can "be in a hundred places at one time" and able to grow your business rapidly through the efforts of others.

Dynamic Compression

Describes the process that allows affiliates in the network to earn a percentage of sales based on the "differential" between their individual ranks. Let's assume you are a Gold Team Leader. This qualifies you to earn through up to 11 levels of the network. Now let's assume you've sponsored a new affiliate who is currently at the Executive Affiliate (EA) level (which qualifies them to earn through levels 1 through 4 of the network). Your Dynamic Compression Bonus would be the difference between the two ranks' pay ranges. In this case, you would earn a 6% commission on every affiliate on levels 5-11 below your sponsored EA. Note that you earn Dynamic Compression bonuses regardless of level. No matter where your personally-sponsored affiliates reside—on your first level on or your 100th level—you earn the difference between your rank and theirs on the levels below them.

EMAIL
Messages sent between computers with an Internet address.
EMOTICON
Also known as a 'smiley', a combination of ASCII characters that suggests an emotion when read sideways ;-)

E-zine

An "Electronic Magazine." Newsletters, magazines, and other publications that are distributed via email are often called e-zines.

FAQ
Frequently Asked Questions. Canned answers to questions everyone asks.
FFA PAGE
FFA or "free for all" links page is a forum where people can post links to their sites, using a site submitter that is provided by the host. FFA pages can be used in several ways. One is to place a link to your own web site on other people's FFA page, with a catchy phrase that will make yours stand out from the rest of the links on the page. Another way is to get your own free FFA page from one of the hundreds of places on the Web offering them. Then, with most FFA pages, anyone who submits a link to your page will get a confirmation of their post in the email by auto-responder. The key here is that you get to completely customize your "thank you" email. This means you can advertise your business every time someone posts on your FFA page.
FREEWARE
Software which can be used without any payment, generally downloaded from the Net.
FTP
File Transfer Protocol. The code that allows users to transfer files from one computer to another over phone lines. You transfer pages to your web site using FTP.
GIF
Graphics Interchange Format. A visual image file.
HIT
A measure of Web site traffic; each time a page on a site is requested.
HOMEPAGE
The first page on a Web site. That is, the page that comes up when you enter a URL and "go to" that site. Home pages usually contain general information about the site and have links to the other pages on the site.
HTML
Hypertext Markup Language - the programming language used by the World Wide Web. Just as PostScript allows users to produce desktop publishing documents with various fonts and graphics, HTML allows users to create documents for the Web.
HTTP
Hypertext Transport Protocol. The standard for moving hypertext files across the Internet.
HYPERLINK
An object (text or graphic) containing a link to a Web page. When you click on a hyper linked object, you are automatically connected with another Web page. It might be another page on the same site, or it might be a page on a different Web site.
IRC
Internet Relay Chat. A computerized way for people to congregate and chat together.
INTERNET SERVICE PROVIDER
A company that provides users with Internet access. For example, AOL (American Online) is a service provider--when you join, you get access to AOL services, access to the Internet, and (if you join at a certain rate) space on their server for a small Web site. There are also companies that provide direct access to the Internet and allow you to set up larger Web sites. Backbone - A high-speed line or series of connections that forms a major path- way within a network.
ISP
- see INTERNET SERVICE PROVIDER
JPEG
Joint Photographic Expert Group. A method of storing an image.
LAN
Local Area Network. What you get when you link all the computers at a single location.

Leveraged Income

Income earned by YOU through OTHER people's efforts. For example, when an affiliate whom you sponsor makes a retail sale, YOU can get a portion of the commissionable volume.
MAILING LIST
A list of e-mail addresses of people interested in the same subject. When a list subscriber sends a message, it goes to everyone on the list. You can reply to the messages, send new messages, or just lurk, reading the messages with- out participating.
MIME
Multiple Internet Mail Extensions. Things you can include with e-mail, sent over the Internet i.e. audio, visual images, text messages
MIRROR SITE
URL that points to a company web site or have the name of the program on them may NOT be included in any "teaser" emails or unsolicited email.
MODEM
A device that connects your computer to other computers via phone line.
NEWSGROUP/USENET
Public discussion areas, free and open to anyone with an Internet connection. Usually focused on surprisingly specific topics, newsgroups are where the curious, opinionated, or info-starved go to read and post messages (thoughts, hopes, dreams, rants, raves, advice, info, and everything else). It's possible to get at newsgroups through a browser - the latest Netscape and Microsoft Internet Explorer work fine. Better yet, use software that is specially designed to manage, sort, and get the most out of newsgroups.

Opt-In Mailing List

A mailing list consisting of people who have chosen ("opted in") to have their name added to the list.

PDF

Acronym for Portable Document Format, a universal file format created by Adobe Systems allowing users to distribute, read, and view electronic documents with all formatting, fonts, text sizes, graphics, color, etc. intact, regardless of the software or platform used to create the file. To view PDF files you must download the free Adobe Acrobat Reader application—available here.

POP
Point of Presence. An Internet access node of an Internet service provider, in other words, the number your modem rings to get on-line.
POP3
Post Office Protocol 3. A type of e-mail system which stores messages on your service provider's machine and downloads them automatically when you are on-line.

Residual Income

If you were going to do a one-time job, and you had two choices for getting paid, which of the following would you choose?

a) $50 one time.
b) $20 per month for the rest of your life.

Obviously, "B" is a much, much better deal. This is essence of SFI's Residual Income benefit.

SAFE LISTS
Also known as opt-in lists. That means that people have signed up to send and receive email to and from all the other people on the list. There are many good ones available. All you need to do is perform a search for "safe lists" or "opt-in lists" on any major search engine. But no matter how safe a list is reputed to be, you should only send a blind or teaser ad to the members.
SEARCH ENGINES
You've probably heard of Yahoo!, Excite, AltaVista, Lycos, WebCrawler, Infoseek and other Internet search engines. There are literally dozens of these tools to help you locate what you're looking for. The trick though, is understanding how they work, so you can use the right tool for the job. Directories, such as Yahoo!, are good at identifying general information. They group web sites together under similar categories, such as Internet tutorials, English universities and Paris museums. The results of your search will be a list of web sites related to the subject you are searching for. But let's say you want more specific information, such as articles about home- based businesses. Web indexes are the way to go, because they search all the contents of a web sites. Indexes use software programs called spiders or robots that scour the Internet, SERVER
The software that people with a home page need in order to let you look at their stuff, or the computer on which it is held.
SHAREWARE
Software which can be used for free for a trial period, after which a small payment is expected. Generally downloaded from the Net.
SPAM
A unprofessional slang term referring to sending a message to multiple newsgroups, mailing lists, or individuals that didn't ask for it. This is becoming the subject of more and more world-wide legislation - many people HATE spam and will never buy from you if you are labeled a spammer.
TCP/IP
Transmission Control Protocol/Internet Protocol. The communications protocol that connects your computer to the Internet.
TEMPORARY INTERNET FILES
A cache (pronounced like cash), temporarily stores the information on a page in your computer. When you first request a page from the server, the browser (Netscape or Internet Explorer) checks to see if the page has been previously cached in your computer.

Upline

A person or persons above you in your affiliate program.

URL
Universal Resource Locator - also known as an address, this is the string of characters you type into your browsers to reach a certain Web site. For ex- ample, http://www.coreclub.com is the URL for C.O.R.E.'s web site. It is pronounced by saying the letters U-R-L!


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